Organize focusgroup in the Netherlands

Our procedure to organize a focusgroup in the Netherlands is as follows: after a briefing by the client we write a proposal in which the background , the purpose of the study and the suggested approach are formulated. The proposal is modified when the client has suggestions or wants changes made.

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The organization of the fieldwork normally takes 5 to 10 working days (depending on the selection criteria). We use professional selection agencies for the selection of the respondents. It is usually possible for the client to attend the interview sessions and watch them through a one-way mirror or on a closed TV-circuit. The interviews are recorded on video. The video’s are available to the client only for research purposes. Conducting the fieldwork for an ‘average’ project requires 1 or 2 days. The analysis and report requires another week but often a summary of the most important findings can be delivered within a few days.
In conclusion of the project a presentation can be given to the client on request.
For international research we can provide you with a simultaneous translation during the fieldwork.

AQR - Association for Qualitative Research